The brief
A founder film for a company trying to make cognition measurable — the kind of film that has to earn belief rather than attention, because the audience is clinicians, researchers and partners who can tell the difference.
What we ran
One day, two founders, one film. Three hours to build before anyone sat down, then an interview window each: the chief executive on why the problem exists and what building in this area obliges you to do, the chief scientific officer on why the method works and what the research actually shows. B-roll in the last hour, wrapped by half four.
Scope
Deliverables
Result
The two founders are interleaved in the edit rather than stacked, so the film reads as one position rather than two testimonials — which is the whole reason for shooting both on the same day, in the same room, against the same background.
The creative stays yours. The production becomes ours.
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