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CommercialZSL London ZooWith Claromedia

Gimbal operator on the 2022 social campaign

ClientZSL London Zoo
PartnerClaromedia
ProductionCommercial
Running time0:30

The brief

Claromedia had won a new social campaign for London Zoo and needed a gimbal operator on the shoot. Flowspire supplied the seat, on their call sheet and under their direction.

What we ran

The whole job of a gimbal on a day like this is to make an animal look like it is being followed rather than filmed. You cannot direct a squirrel monkey, you cannot ask for a second take, and a tripod gives you the shot everyone already has. What you can do is be moving before the thing you want happens — which is why the operator is a booked seat and not an afterthought, and why one person turns up to do only that.

Scope

Gimbal operator, supplied to ClaromediaTheir call sheet, their direction, their clientShot at the zoo, among animals and visitorsPost, grade, voiceover and mix all theirs

Deliverables

A thirty-second cut and a fifteen-second cutFramed 1:1 for the feed rather than 16:9Delivered May 2022

Result

Two lengths of the same film is what a media buy looks like, not what a showreel looks like: it ran as paid social. The credit here is one seat on somebody else's production, which is the smallest thing on this site and the most common thing an agency actually needs.

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