Ongoing content programme
A rolling content programme across a year of production: podcast episodes and soundbites, customer interviews, vox pops, scripted and non-scripted formats, b-roll montages, influencer mash-ups and out-of-home creative — plus format testing to find what works before it is made at volume.
Every film in this body of work
What we make
The brief
Koru Kids place part-time nannies with families. The engagement is a quarterly retainer covering production and post, feeding the content and ads system they run — so the job is not a film, it is a supply of material at a pace that does not stop.
What we ran
A production line rather than a project. Shoot days build a library — contributors, b-roll, interviews — and post cuts that library against message variants the client writes. One October round took four b-roll montages, paired each with four different messages, and delivered eighteen unique ads across two aspect ratios: thirty-six files, plus the four montages clean of music and text so the client can re-version them without coming back to us. Everything is cut to a visual change every two or three seconds, which is their requirement rather than our house style.
Scope
Deliverables
Result
Running since August 2025. The library is the point: a shoot day is not spent on one ad, it is spent on material that post keeps cutting for months, which is why a retainer costs the client less per asset than commissioning each one.
The creative stays yours. The production becomes ours.
Send the brief you’re working on now — we’ll come back with an approach, a crew and a number.
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